There are three ways you can get press for your accounting firm:

Market on your own and develop press contacts
Pay a PR agency a retainer to work on your behalf to find press opportunities
Pay a PR agency on a “pay for placement” basis, essentially only paying them when they actually get press for you

Which is best? [...]

One of the traps accounting and finance bloggers can fall into is providing content to other sites for free. Your time is valuable, and you shouldn’t be giving it away to anyone and everyone for free. Your content is valuable too, and that shouldn’t be given away free to anyone who asks. A recent request [...]