Guest Post by: Brett Vanderwater

In the changing landscape of communication channels social media has become a key to bringing visibility to the passion that you deliver through your career. I began utilizing the social media platforms a few months ago and have found the benefits exponential to expanding a targeted network, knowledge on your [...]

Several of my colleagues are a bit shy about getting involved in social networking. First, they fear that it’s simply a waste of time and a means to generate tons of unwanted emails in their inbox. Second, they’re overwhelmed at the choices and don’t know where to begin.
So do you choose Facebook or LinkedIn for [...]

By Barbara Bartlein
Social networking through Facebook, Twitter, Bebo, LinkedIn, and other sites has exploded and many companies are wondering whether it should be a part of the marketing plan. The answer is “yes” but with some caution. You can spend an enormous amount of time and effort without a lot of return unless you approach [...]