A website that has quickly moved toward the top of my list of favorite accounting blogs is Going Concern. It doesn’t hurt that Francine McKenna and Adrienne Gonzalez are two of their writers. Most of the content is written by editor Caleb Newquist, and he keeps things interesting.

The site calls itself a “tabloid” for accounting and finance professionals, and that’s what makes it so fun. They’re never afraid to print rumor and innuendo. They’re keeping accountants and auditors honest, never afraid to write about the idiocy frequently displayed by finance professionals and executives.

It doesn’t hurt that Going Concern is willing to quote me and link to my blog. Is the site about hard-hitting news? Not always. But they sure are willing to turn on the lights and make the cockroaches scatter. And part of the reason why it’s so interesting is that they’ll touch topics that others are too afraid to discuss.

The site is relatively new, as it kicked off in June 2009, but looks to have steady traffic growth.  There are regular features which make the site worth visiting daily, including a news round-up and a quote of the day. One of my favorite categories on the site is “Accountants Behaving Badly.” Going Concern also has a good presence on Twitter,  Kudos to Going Concern for keeping the accountants on their toes!

Each week, BloggingSuits highlights one Superstar Finance Blogger that we’ve found while surfing the internet. These blogs are interesting, frequently updated (2 to 3 times per week), and full of useful materials for clients, practitioners, or both. Bonus points are awarded if the blog allows comments and has a healthy dialogue with readers. If you know an accounting or finance blogger who deserves to be recognized in our Superstar series, drop us a line!